What we did. Not a roadmap. Not a product pitch.
September 9, 2026
Folds. Haggle's internal SaaS lane moved under Fran. Outbound Prospecting folded into Sal — ICP lists and unsent first-touch drafts, with the Clay/human LinkedIn gate still in place.
September 7, 2026
Roster cuts. Henrietta offboarded. The Olivia EA seat retired while Yoel tests Grok AI voice. The Book seat retired in favor of the ESI app at esi.erccoach.com.
August 20, 2026
The source arrived. First read: a small local app. Files in, a queryable book out. Staff-only. Not a public product.
We wrote down what it does today, reviewed it with product and the CTO, and signed that as the baseline. We are not shipping a cloud port of it.
Later, this hub went live. Who we are, what we do, who reports to whom.
That’s the week. Two days. A seat, a baseline, a site.
August 19, 2026
We stood up a distinguished-engineer seat. The reporting line is settled: engineering reports to the CTO, not marketing.
We started looking at an internal laptop tool the team already uses. Most of the day was connectors, sign-in, and getting the source onto a machine from a phone. Slow, unglamorous, necessary.